Welcome to the revised Holland & Barrett store Design Standards portal.

This centralised portal will enable the extended teams to deliver our new in-store proposition, by providing a live reference for the contributing parts of the proposition
Brand Assets

Our brand is central to every single interaction people have with us.


So it’s important that everyone who works with our brand understands how we express ourselves.

Updated store planning layouts & principles across various store sizes to enable refits and new stores
Specs & Standards
This content is intended to be a comprehensive design specification & standards reference to support the rollout of the new format proposition.
We’ll be depending on an intricate network of teams and people to bring our new stores into existence.