Welcome
Welcome to the revised Holland & Barrett store Design Standards portal.
This centralised portal will enable the extended teams to deliver our new in-store proposition, by providing a live reference for the contributing parts of the proposition including:
-
Brand assets
-
Store planning layout & principles
-
Design standards & specifications
-
Key contact details
This a live portal that we will keep up to date as we refine our standards & develop new concepts. We will issue a formal update each quarter highlighting the key changes.

Format Architecture
An updated store format architecture designed to respond to the rapidly changing customer behaviours & maximise the store estate.
From

Little differentiation between stores
Product-centric model where larger stores duplicate products to fill space
Single-channel selling
To
